Hey, I’m Aarohi Doshi
I design and refine services, systems, and experiences that help people navigate complexity with clarity and dignity. Rooted in psychology, behavioral research, and design science, my work spans healthcare, research ecosystems, and mission-driven services where trust, sustainability, and human behavior matter most.
What I Do
I center my work around the relationships I build.
I help organizations, teams, and cross-disciplinary collaborators solve complex problems by:
Translating ambiguity into actionable strategies and service models
Designing intuitive systems and interfaces that align people, policy, and process
Facilitating stakeholder engagement, alignment, and co-creation
Supporting sustainable growth and adoption in high-trust, high-stakes contexts
This work draws on psychology, behavioral insight, and systems thinking to ensure that solutions are not just usable, but meaningful and humane.
Every decision I make is shaped by a clear sense of purpose.
My approach
Human-centered, relationship-driven, and evidence-informed.
I partner closely with stakeholders, from clinicians to product teams, to uncover real needs, align goals, and co-design solutions. My process blends research, rapid prototyping, and iteration, with an emphasis on clarity, feasibility, and long-term impact.
Why I design for change?
I design to make complexity human.
With a background in psychology, design science, and behavioral research, I’m drawn to challenges that require systems thinking, empathy, and strategic decision-making. I focus on designing tools and services that don’t just function, but support access, trust, and better outcomes over time.
Curious about my journey and what drives me?
My path into design didn’t start with wireframes, it started with people. It started with running a service where relationships, trust, and follow-through determined whether the work mattered at all. As the founder of a mental health venture, I was responsible for more than designing experiences; for earning trust, sustaining engagement, and making decisions that affected real people over time.
That experience fundamentally shaped how I approach design.
I see design as the work of shaping systems, services, and workflows that people can actually rely on, especially when things are complex, sensitive, or evolving.
Since then, I’ve brought that perspective into projects spanning predictive health tools, research and clinical websites, intranet platforms, and service workflows, working closely with clinicians, researchers, data scientists, and startup teams to translate human needs into systems that are clear, usable, and sustainable.