Hey, I’m Aarohi Doshi
Helping organizations solve complex problems through behavioral insight, systems thinking, and design strategy across health domains.
My approach
Human-centered. Interdisciplinary. Evidence-based.
I partner closely with stakeholders — from clinicians to product teams — to uncover user needs, align goals, and co-create solutions. My process blends user research, rapid prototyping, and iterative testing to deliver accessible, scalable, and meaningful experiences.
Why I design for change?
I design to make complexity human.
With a background in psychology, design science, and behavioral research, I’m drawn to challenges that require systems thinking, empathy, and strategic problem-solving. My mission is to create tools that not only function well, but empower people, improve access, and support better outcomes in healthcare, research, and mission-driven spaces.
Curious about my journey and what drives me?
My path into UX didn’t start with wireframes, it started with people. As the founder of a mental health venture in India, I saw firsthand how stigma, poor design, and fragmented systems can stand between someone and the care they need.
And I realized:
Design isn’t just about technology.
It’s about trust, dignity, and building systems that serve people at their most vulnerable. It is a deeply embodied and collaborative act, much like dance, music, and tennis, where I find rhythm, renewal, and joy.
With a background in psychology, research, and entrepreneurship, I became fascinated with how design can be a behavioral lever, not just making things usable, but humane, intuitive, and accessible.
Since then, I’ve led projects across predictive health tools, research websites, intranet platforms, and service workflows, collaborating with clinicians, data scientists, and researchers, startup owners to align user needs with system goals.
Whether it’s redesigning onboarding flows or facilitating co-creation workshops, I lead with listening, iteration, and strategy.